"Fear of New Coronavirus Drives Food Delivery Demand"...Dining Industry Launches Delivery-Only Discount Campaigns

Concerns Over New Coronavirus Infection Drive Double-Digit Surge in Food Delivery Orders
Domino's Pizza, Paris Baguette, Bonjuk, and Others Add Delivery Benefits

[Asia Economy Reporter Choi Saeng-hye] Due to concerns over the spread of the novel coronavirus infection (Wuhan pneumonia), more consumers are choosing delivery food instead of visiting stores. In response to this trend, the dining industry is making efforts to overcome the decline in in-store sales by offering various events such as discounts for delivery customers.

According to the delivery app Baedal Minjok on the 8th, from January 31 to February 2, when the novel coronavirus issue was spreading, the number of food orders was about 4.9 million, an increase of about 11% compared to 4.43 million from January 3 to 5 a month earlier. Especially on Saturday and Sunday, the number of orders jumped by double digits, 15% and 12% respectively, compared to the previous month. Yogiyo also saw a 15% increase in total orders from January 31 to February 2 compared to usual weekends due to the impact of the novel coronavirus.

The industry expects that as the number of confirmed novel coronavirus cases increases, consumers seeking delivery food will continue to grow for the time being. Accordingly, many dining brands have prepared events for delivery order consumers to attract customers. Domino's Pizza is running an event until the 5th of next month, offering a 25% discount on all premium pizza delivery orders for members of its online homepage.

Coupons issued in the 'MY Coupon Box' on the Domino's Pizza homepage can be checked, and the discount coupon can be selected and applied at the payment stage on the order page. Half-price discounts are also available for side dish menus such as Salad Garden, NEW Cheese Bolognese Spaghetti, and Super Grain Chicken.

Paris Baguette offers a 3,000 won benefit when ordering 'Paba Delivery' or pickup service through the Happy Order menu in the Happy App for purchases over 13,000 won. For purchases over 25,000 won, delivery service is free of charge.

Bon Appetit IF’s Bonjuk and Bonjuk & Bibimbap Cafe are commemorating the large-scale expansion of delivery service by providing a 3,000 won discount coupon to all customers ordering for the first time via Bon Order until the 29th. The coupon can be used within 30 days after issuance and provides an immediate discount benefit for orders over 10,000 won.

This content was produced with the assistance of AI translation services.