Kia Motors Launches 'Homme Selection', a Subscription Installment Program Exclusive for Stinger

[Asia Economy Reporter Suyeon Woo] Kia Motors is launching a dedicated installment subscription program for the performance sedan Stinger called 'Homme Selection.'

On the 7th, Kia Motors announced the launch of 'Homme Selection,' the industry's first subscription-type installment program combined with a male subscription service targeting men in their 20s to 40s, the main customer base of the Stinger.

Customers using Homme Selection can enjoy a special smart low-interest rate benefit of 1.0% during the total 36-month installment period. Additionally, during the installment payment period, customers can choose one of two selections: the first selection offers support funds (totaling 500,000 KRW) for video streaming services such as Netflix and Watcha Play, along with a tablet PC; the second selection provides regular subscriptions to male magazines in fields such as fashion, accessories, sports, and automobiles, as well as regular subscription coupons for razor blades.

The 1.0% smart low-interest rate and subscription-type additional service benefits apply when paying more than 10% of the down payment with a Hyundai Card M series card and purchasing the vehicle through Hyundai Capital. Customers wishing to use Homme Selection can receive their Stinger vehicle at Kia Motors branches or dealerships nationwide throughout February.

A Kia Motors official said, "We launched the 'Homme Selection' program inspired by the 2020 trend keywords to repay the steady love from our male customers for the Stinger," adding, "Kia Motors will continue to strive to create value that customers can genuinely feel from their perspective."

This content was produced with the assistance of AI translation services.