"Children's Clothing Also Gains Popularity in In-Shop Displays"… E-Land Partners with Siwfit

[Asia Economy Reporter Yujin Cho] E-Land Retail is teaming up with 'Siwoofit,' which is gaining popularity on social networking services (SNS), to launch spring-themed costume children's clothing.

E-Land Retail's children's clothing brand Cocorita announced on the 5th that it will release four types of costume clothing with flower bed and frog concepts through collaboration with Siwoofit.

Siwoofit is a self-produced children's clothing company that has gained word-of-mouth through SNS and has about 70,000 Instagram followers, offering costumes, family looks, and similar looks.

Cocorita and Siwoofit planned a second spring collaboration costume clothing collection for the first half of this year after their first collaboration in October last year, which featured Halloween costume clothing such as dinosaur spacesuits and baby bird design fleece zip-ups that were very popular online.

The new products are designed with the concepts of 'spring' and 'sprouts,' featuring costume clothing such as 'frog' and 'flower bed.' In particular, the main product, the frog costume spacesuit, reinterprets the details of the frog that children love to fit children's clothing and will be released in two colors: green and pink.

The frog and flower bed costume spacesuits are priced at 45,900 won each, the frog top and bottom set at 49,900 won, and the 'It's Spring!' sweatshirt at 25,900 won. Customers who purchase will receive commemorative sprout socks as a gift, limited to the first 300 customers.

E-Land Retail plans to continue collaborating with career-interrupted moms who directly produce children's clothing and run one-person markets and brands.

An E-Land Retail official said, "More than 70% of customers we recently met at sales sites have experience purchasing children's clothing through SNS and cell markets," adding, "We plan to expand collaborations reflecting young moms' shopping trends."

Meanwhile, the collaboration products of Cocorita and Siwoofit will be available for pre-order through E-Land Mall. Customers who order on the 7th will receive a 5% discount promotion, and products will be delivered sequentially from mid-March.

This content was produced with the assistance of AI translation services.