Samsung Electronics Secures No.1 Market Share in US Home Appliances for 4 Consecutive Years

Achieved an All-Time High Market Share of 20.5% Last Year... Ranked No. 1 for 4 Consecutive Years

A Samsung Electronics model is showcasing differentiated AI and IoT home appliances, including premium washing machines, dryers, and Family Hub refrigerators, in the 'Connected Living Zone' at KBIS 2020, North America's largest kitchen and bathroom exhibition.

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced on the 5th that it secured the No. 1 position by recording the highest market share ever in the United States, the world's largest home appliance market, last year.

According to market research firm Traqline, Samsung Electronics achieved an all-time high market share of 20.5% by brand in the U.S. home appliance market in 2019, maintaining the No. 1 position for four consecutive years. The market share in the fourth quarter of last year also reached a quarterly record high of 21.6%, marking 15 consecutive quarters at No. 1.

In particular, Samsung dryers recorded a 20.8% market share last year, securing the No. 1 spot for three consecutive years. The fourth-quarter market share was 21.5%, maintaining the top position on a quarterly basis and being recognized as the best product.

Not only dryers but also key products such as washing machines and refrigerators continued to hold the No. 1 market share.

Washing machines recorded a 20.5% market share for both the annual and fourth-quarter periods last year, maintaining the No. 1 position for four consecutive years. Especially drum washing machines, which are often purchased together with dryers, held the No. 1 spot with an overwhelming market share of 29% annually and 27.5% in the fourth quarter.

The new dryer and washing machine models introduced last year led the market by receiving high praise in both design and performance, reflecting American consumers' preferences with new colors, significantly reduced washing and drying times, and high energy efficiency.

Refrigerators recorded a 23.7% annual market share and a 25.5% fourth-quarter market share last year, maintaining the No. 1 position for four consecutive years.

In the representative premium product line, French door refrigerators held the No. 1 position for 11 consecutive years with a 32% annual market share and a 34.9% fourth-quarter market share.

Microwaves ranked second last year with a 14.5% market share. Additionally, ranges equipped with a cooktop on top and an oven below also ranked second with a 17.5% market share.

Choi Ik-su, Executive Vice President of Samsung Electronics' Home Appliance Business Division, said, "Through continuous efforts to reflect consumers' lifestyles and preferences in new products, we were able to increase our market share in the major U.S. home appliance market," adding, "We will continue to maintain our competitiveness as the No. 1 home appliance brand in the U.S. this year as well."

This content was produced with the assistance of AI translation services.