Value for money as big as the size... Haitai launches 'Jayutime Big'

[Asia Economy Reporter Lee Seon-ae] Haitai Confectionery announced on the 5th that it has launched the ‘Jayu Sigan Big,’ which increases size and weight while enhancing cost-effectiveness.

Compared to the original, the weight has nearly doubled (36g -> 64g), while the price was set at 1,500 won, only a 50% increase.

When converted to the unit price per gram, which measures product cost-effectiveness, it effectively represents about a 15% price reduction. The length is about 1.5 times longer.

The choco bar product is good for energy replenishment during studying or exercising, or to relieve hunger before meals.

Compared to energy bar products, the main customer base is in their teens to twenties, who tend to have lighter budgets, so the relative price reduction effect is expected to be felt more strongly.

Jayu Sigan is the top-selling choco bar product in Korea. With only two types, Original and Mini, it uniquely surpassed 50 billion won in annual sales last year (based on AC Nielsen). Overseas brands like Snickers and Twix follow in second and third place with a significant gap.

A Haitai Confectionery official said, “This product fully reflects the opinions of the main customer base who desire cost-effectiveness,” adding, “Satisfaction with taste and price was high in preliminary surveys, so we expect it to drive Jayu Sigan sales.”

This content was produced with the assistance of AI translation services.