Gimhae Cultural Foundation Announces Vision 2030 and Unified CI

Celebrating the 15th Anniversary: Announcing the 10-Year Roadmap Ahead

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Woo-kwon] The Gimhae Cultural Foundation has declared a new vision titled "A vibrant cultural city of Gimhae created together by citizens and artists" in celebration of its 15th anniversary.

On the 3rd, the foundation held the "Vision 2030 Declaration Ceremony" at the Gimhae Cultural Center, unveiling the foundation's development direction for the next decade along with a new integrated CI.

At the event, Foundation CEO Yoon Jeong-guk presented four strategic goals: ▲realizing a cultural city where everyday life becomes art ▲fostering a cultural and artistic ecosystem and vitality ▲building a city brand through the utilization of local content ▲practicing trustworthy management that creates social value.

Accordingly, the foundation plans to pursue multifaceted efforts such as community cooperation based on cultural diversity, creating an urban cultural environment, and strengthening urban capabilities through the use of local cultural content. Internally, the foundation will establish a fair, transparent, and sustainable management system to realize a "workplace where employees enjoy their work," thereby securing the foundation's competitiveness.

In particular, along with the Vision 2030 declaration, the institution also unveiled a new CI to promote its brand. The CI was developed in collaboration with the Design Research Institute of Inje University.

The new CI is inspired by the Korean consonants 'ㄱ' and 'ㅎ' in "Gimhae," which represent alpha and omega, symbolizing the beginning and end of Gimhae culture, and expresses "Gimhae Culture" simply. Additionally, the small circle shape at the upper right symbolizes the temperature (℃) representing the "passion" for culture.

The foundation plans to use the new CI in various brand marketing efforts to inform citizens of the foundation's transformed status and expand its scope as a unique and sophisticated Gimhae cultural tourism brand.

CEO Yoon stated, "We will carry out various initiatives to enrich the daily lives of Gimhae through culture and arts."

This content was produced with the assistance of AI translation services.