[Photo] Goyangseok, Chairman of Gwangjin-gu Council, Encourages Outdoor Advertising Association Regular General Meeting View original image


[Asia Economy Reporter Jongil Park] Goyangseok, Chairman of the Gwangjin-gu Council, attended the regular general meeting of the Outdoor Advertising Association Gwangjin-gu Branch on the afternoon of the 31st of last month and expressed gratitude to the advertisers who are leading the improvement of Gwangjin-gu's urban landscape and the creation of a proper advertising culture.


At the event held along with the awarding of commendations to the association members who worked hard throughout the year, Chairman Goyangseok, Vice Chairman Jeon Eunhye, and Welfare and Construction Committee Chairman Kim Hoigeun attended and spent time together appreciating their efforts.


The Outdoor Advertising Association Gwangjin-gu Branch, consisting of about 30 members including Branch Chief Yugoonsu, is responsible for activities such as cleaning up illegal advertising remnants and urgent inspections of hazardous advertisements, contributing to the creation of a clean and safe urban image, thereby increasing its importance and role.


Chairman Goyangseok said, “Outdoor advertising is the most typical advertising medium, but now it includes LED electronic displays and vehicle-based advertisements, evolving in various forms and gradually transforming the city's appearance.”


He also said, “Outdoor advertising holds a significant weight in determining the clean city image and environment, which is the basic direction of the district administration under Mayor Kim Seongap of Gwangjin-gu during the 7th local government term, 'Clean Gwangjin, Safe Gwangjin,' and it is also related to the safety of the residents.”


Furthermore, he added, “The district is promoting a project to bury overhead wires that impair the urban aesthetics and pedestrian environment, making the city more walkable for residents. As this underground wiring project expands, a phenomenon occurs where messy and cluttered signs become more prominent in the places where wires have disappeared, increasing the importance of outdoor advertising maintenance.”



Chairman Goyangseok stated, “The Gwangjin-gu Council intends to pay more detailed attention to the outdoor advertising business in conjunction with the underground wiring project together with the executive branch.”


This content was produced with the assistance of AI translation services.

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