Lotte Hi-Mart Launches '20th Anniversary Sale'

[Asia Economy Reporter Seungjin Lee] Lotte Hi-Mart will hold the '20th Anniversary Sale' event again in February following January.

Lotte Hi-Mart announced on the 31st that it will conduct the '20th Anniversary Sale' event throughout February at over 460 offline Lotte Hi-Mart stores nationwide and on the Lotte Hi-Mart online shopping mall.

First, from the 31st to the 2nd of next month, a 'Special Package Exhibition' will be held. Premium or cost-effective models from LG Electronics and Samsung Electronics will be selected and offered as packages. The event items include seven categories: TV, refrigerator, washing machine, clothes dryer, air conditioner, kimchi refrigerator, and clothing care device.

Until February 29th, a '2020 Limited Quantity Exhibition' will be held with a volume of 100 billion KRW. Popular models will be sold in limited quantities up to a maximum of 2,020 units at special promotional prices. Additionally, on February 8th at 2 PM, an event will be held at the first floor of Lotte Hi-Mart Megastore Jamsil branch featuring a fan signing session with actor Byeon Yo-han, the advertising model for the German electric shaver brand 'Braun.'

On the Lotte Hi-Mart online shopping mall, in celebration of the graduation and school entrance season, a 'New Semester PC and Digital Expo' will be held from February 1st to 29th with a scale of 20 billion KRW. PC-related products such as laptops, tablet PCs, and mobiles will be offered at discounts of up to 20%.

Ha Young-soo, head of marketing at Lotte Hi-Mart, said, "To celebrate the 20th anniversary, we will hold various events at offline stores nationwide and the online shopping mall in February as well," adding, "In addition to monthly events, we have prepared various special exhibitions every weekend, so we ask for your great interest."

This content was produced with the assistance of AI translation services.