[Samsung Electronics Concall] "ODM Used for Limited Volume Focused on Low-Priced Models"
[Asia Economy Reporter Han Jinju] On the 30th, during the 2019 Q4 earnings conference call held by Samsung Electronics, Lee Jong-min, Executive Director of the Wireless Business Division, stated regarding the expansion scope of smartphone ODM, "Currently, ODM production is utilized for limited volumes centered on low-end models, and the overall operational policy remains the same as last year." He added, "We are cooperating with manufacturers according to customer trust levels, and will decide future directions by monitoring market feedback and competitiveness."
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Regarding the status of the mid-to-low-end smartphone lineup restructuring, he said, "I believe the reorganization of the budget smartphone lineup centered on the Galaxy A series has somewhat settled," and added, "The profitability of mid-to-low-end smartphones stabilized in the second half."
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