[2020 Asia Consumer Awards] Regal, the True King of Cost-Effectiveness Faithful to the Basics

[Asia Economy Reporter Yujin Cho] Geumgang Shoe Co., Ltd. has grown alongside the lives of the Korean people as a representative footwear company in South Korea. Regal, launched with the founding of Geumgang Shoe in 1954, has established itself as the country's leading men's shoe brand with a dignified yet sophisticated design and solid quality, befitting its name meaning "king."

The consistent popularity of Geumgang Shoe's Regal lies in its adherence to authenticity, from material selection, processes, quality control, to customer service. From the material cutting stage, skilled craftsmen conduct preliminary technical guidance, and the shoes undergo frequent quality inspections through assembly and finishing stages. After completion, a thorough inspection ensures the maintenance of high quality.

Geumgang Shoe's hit product 'MMT0001 (hereafter 0001)' is the first design of Regal, operated since the establishment of Geumgang Shoe in 1954. It was re-released as a restored product in 2011 and has been widely loved not only by middle-aged and older customers but also by younger generations.

The basic shape featuring wingtip and punching decorations has been preserved, and the use of cowhide lining provides excellent sweat absorption and comfort. Additionally, the sole is made of highly wear-resistant material, allowing for long-term use, earning it a reputation for excellent cost-effectiveness.

This content was produced with the assistance of AI translation services.