Holiday Foods Also Delivered at Dawn... SSG.com Sees Sharp Increase in Sales of Charye Dishes

[Asia Economy Reporter Lee Seung-jin] This Lunar New Year, many consumers prepared holiday foods through 'early morning delivery.'

SSG.com announced on the 29th that among the early morning delivery items sold from the 14th to the 28th, which included the Lunar New Year holiday period, sales of ceremonial food products showed remarkable growth.

Comparing sales during this period with those from December 30 of last year to the 13th of this month, sales increased by 35%. Additionally, early morning delivery orders were closed daily with over 90% completion on the 23rd and 24th, just before the holiday, and on the last day of the holiday, the 27th.

The number of holiday-related products within the top 100 sales also increased from 25 to 50. 'Yeonggwang Beopseongpo Two Grilled Croakers' and 'One Buse Jogi' saw sales increase by more than 30%, while rice cake varieties such as yakshik and baekseolgi increased by 300%.

Frozen dongtaejeon and daegujeon sales rose by 211.3%, and meat dumplings and kimchi dumplings sales increased by 50%.

As more people prepared holiday meals using Home Meal Replacements (HMR) and meal kits, Peacock beef bone soup, often used as broth for rice cake soup, sold over 5,000 units in the past two weeks, and sales of donggeurangttaeng and skewered jeon products also increased by more than 100%.

Furthermore, demand for HMR products has been increasing every year. An analysis comparing the two weeks before last Chuseok showed that the proportion of HMR products among all holiday food items rose to the 30% range, with sales growing by 80%.

An SSG.com official stated, "During the holiday period, especially female customers in their 30s and 40s accounted for more than 60% of early morning delivery users."

This content was produced with the assistance of AI translation services.