[2020 Asia Consumer Awards] bhc Contributes to Franchise Industry Development through Transparent, Win-Win, and Sharing Management

[Asia Economy Reporter Lee Seon-ae] Since starting independent management in July 2013, bhc has been rapidly growing every year through establishing efficient work processes, transparent management faithful to principles, and continuous win-win management with franchise stores. The number of bhc franchise stores has also increased from 800 at the time of independent management to about 1,450, contributing to job creation and achieving both quantitative and qualitative growth. Sales have shown remarkable growth, starting with surpassing 100 billion KRW for the first time in 2014 and reaching 237.6 billion KRW in 2018. In particular, last year, both headquarters and franchise stores formed a consensus to adhere to principles and fulfill their respective roles and responsibilities (R&R), recording the highest monthly average sales growth rate among franchise stores in history, showing double-digit growth.

The headquarters fulfilled its role in developing new menus that match consumer trends and actively conducting advertising and promotional marketing, while franchise stores faithfully performed their roles and responsibilities by preparing the developed menus according to manuals and complying with business rules such as operating hours, providing customers with delicious chicken that is clean and safe to eat.

So far, bhc has made bold investments in infrastructure such as expanding research centers and building new factories to provide differentiated research and development and the highest quality. Through these efforts, they have consistently introduced two new products each year, once in the first half and once in the second half, increasing satisfaction among customers and franchise stores.

“Ppurinkle,” which is widely talked about in the chicken industry, has grown into a national chicken dish that continues to enjoy great popularity, with cumulative sales surpassing 34 million units since its launch. In 2019, bhc introduced new products such as “Mara-kan” chicken, which combines Chinese Sichuan cuisine Mala Xiang Guo with national snack chicken; “Black Olive” chicken, flavored with Mediterranean tastes like olives and balsamic vinegar; and “Gold King Wing,” made exclusively from the special wing part, receiving positive responses from customers.

This content was produced with the assistance of AI translation services.