Son Tae-seung, Woori Bank President, Transforms into 'One-Day Counselor' for Lunar New Year

Son Tae-seung, CEO of Woori Bank, became a one-day counselor at the customer center located in Seongsu-dong, Seoul, on the 25th, greeting customers for the Lunar New Year. (Provided by Woori Bank)

[Asia Economy Reporter Kim Hyo-jin] Woori Bank announced on the 27th that on the 25th, to celebrate Seollal, President Sohn Tae-seung (Chairman of Woori Financial Group) visited the Seoul Seongsu-dong Customer Center to encourage employees and worked as a one-day counselor, making calls to customers.

At the management strategy meeting on the 16th, President Sohn declared this year's management goals as 'Trust · Innovation · Efficiency' and carried out these activities to enhance customer trust and build rapport. During calls with customers, President Sohn expressed New Year's greetings along with gratitude for their transactions with Woori Bank.

Customers who spoke with President Sohn responded with comments such as "It's unbelievable that the CEO of a financial institution personally took the consultation call," and "I feel like many good things will happen this year." President Sohn said, "I was glad to personally deliver New Year's greetings to customers even if only by phone," and added, "I appreciate that customers accepted Woori Bank's sincere efforts toward customer trust."

After visiting the customer center that day, President Sohn also visited the Woori Bank headquarters situation room in Jung-gu, Seoul, and Woori FIS in Sangam-dong to encourage employees who came to work for customer convenience during the Seollal holiday.

This content was produced with the assistance of AI translation services.