Actor Lee Si-eon Becomes Advertising Model for Busan Local Currency 'Dongbaekjeon'

Early next month, Dongbaekjeon promotional ads scheduled to air on the three major terrestrial broadcasters

[Asia Economy Yeongnam Reporting Headquarters, Reporter Yoon Yoseop] Actor Lee Si-eon is visiting Busan as the TV commercial model for the Busan local currency ‘Dongbaekjeon’.

Busan City is promoting the local currency Dongbaekjeon through various media such as online and offline outdoor advertisements and radio campaigns. Soon, a Dongbaekjeon TV commercial featuring Lee, a Busan-born actor currently appearing on MBC’s ‘I Live Alone,’ will be unveiled.

The city recently completed location shooting for the commercial in Busan, including Gwangalli. After review by the end of this month, the Dongbaekjeon TV commercial is scheduled to air on the three major terrestrial broadcasters early next month.

Lee was born and raised in Busan, graduating through high school there. He was selected as the model because he aligns with Dongbaekjeon’s purpose of ‘supporting local small business owners’ and has an image that appeals to both young and elderly generations.

Actor Lee Si-eon is presenting the Dongbaekjeon card (Photo by Busan City).

Meanwhile, ahead of the Lunar New Year holiday, the city and the city council are making every effort to promote Dongbaekjeon through a public campaign. Busan Mayor Oh Keo-don said, “The city is putting all its efforts into promotion by continuously encouraging the use of Dongbaekjeon at various events and meetings.”

The total issuance amount of Dongbaekjeon surpassed 10 billion KRW as of midnight on the 22nd, showing a rapid upward trend.

This content was produced with the assistance of AI translation services.