Simmons Bed TV Commercial Wins Silver Award at the 17th Seoul Video Advertising Festival

[Asia Economy Reporter Kim Cheol-hyun] Simmons (CEO Ahn Jung-ho) announced on the 23rd that its advertising campaign launched last year won the Silver Award at the 17th Seoul Video Advertising Festival. The Seoul Video Advertising Festival is an event where professional advertisers and general netizens directly participate and select award-winning works through online voting. The Simmons bed advertising campaign, which won the Silver Award, was praised by the judging panel for conveying the brand's core message of "Unwavering Comfort" with restrained visual beauty.

This advertisement became a hot topic at the time of its release as a "bed advertisement without a bed." The Simmons brand name appears in typography alongside a model lying comfortably against backgrounds such as a swimming pool, beach, and forest. This was created through the collaboration of Simmons Design Studio, the creative group of Simmons Korea, and top domestic and international experts. Participating in the project were SingSing Studio, which has worked on visual projects for global brands such as Apple and Nike, and Wonderboys Film, a production company known for producing famous domestic and international commercials.

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