Jangseong-gun, Developing 'Signature Food Products' Using Agricultural Produce

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Jangseong-gun, Jeollanam-do is developing representative food products using local agricultural products.

On the 21st, Jangseong-gun held a project commencement briefing session and announced on the 22nd that they discussed comprehensive research to enhance project outcomes, including brand and design development of the products, management strategy consulting for participating companies, and establishment of promotional marketing strategies.

The county plans to promote support covering the entire production and distribution of the products based on the results of the project in the future.

In addition, to ensure the successful implementation of the project, a convergence council composed of experts from various fields will be operated, and participants will be specialized through technology improvement and capacity-building education.

This project briefing session is the first stage of the specialty resource convergence project.

The project aims to fuse various local resources and develop specialized products. Previously, Jangseong-gun was selected for the Rural Development Administration’s ‘2019 Specialty Resource Convergence Project’ contest, securing a total support of 900 million KRW over two years.

The county plans to produce rice cake, confectionery, and bakery products using Jangseong’s major crops such as persimmons, apples, and rice, and to brand them.

A county official said, “We will develop products linked to the region’s abundant resources and focus on nurturing them as Jangseong’s representative food products.”

This content was produced with the assistance of AI translation services.