Seoul Nonghyup and Police Agency Host 'Agricultural and Livestock Products Direct Market' for Lunar New Year Holiday

At the 'Seol Holiday Urban-Rural Win-Win Direct Market' event held on the 21st at the Seoul Seodaemun-gu Police Agency building, Kim Gyu-hyun, Police Human Resources Planning Officer of the National Police Agency (fourth from the left), and Lee Dae-yeop, Head of Seoul Nonghyup Headquarters (fifth from the left), along with officials from the National Police Agency and Nonghyup, are posing for a commemorative photo.

[Asia Economy Reporter Lee Gwan-joo] The Seoul Regional Headquarters of NongHyup (Head Lee Dae-yeop, hereinafter Seoul NongHyup) opened the 'Seol Holiday Urban-Rural Win-Win Direct Market' on the 21st at the cultural plaza on the first floor of the Police Agency building in Migeun-dong, Seodaemun-gu, Seoul.

This event, jointly held by Seoul NongHyup and the Police Agency, was planned as part of the 'Memorandum of Understanding (MOU) for Enhancing National Happiness' signed between NongHyup and the Police Agency in 2018. Thanks to the interest and positive response from Police Agency employees, the direct market was set up again this Lunar New Year, following last year's Seol and Chuseok holidays.

On this day, 16 production farms nationwide participated, selling agricultural and livestock products they directly produced at prices 15-30% lower than market prices. Additionally, customers who purchased agricultural and livestock products received 500g of rice as a gift. This provided an opportunity for domestic farms to develop sales channels and for buyers to purchase high-quality agricultural and livestock products at affordable prices.

Seoul NongHyup and the Police Agency plan to continuously promote direct markets that provide practical benefits to farmers, such as stimulating agricultural product consumption. Lee Dae-yeop, head of Seoul NongHyup, said, "We prepared a direct market where people can feel the rich rural hospitality and nostalgia for their hometown during the Seol holiday," adding, "We will continue to work closely with the Police Agency to offer agricultural and livestock products directly produced by farmers at affordable prices and strive to improve farmers' income and stabilize holiday prices."

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