[Click eStock] "JYP Launches Korea-Japan Joint Girl Group Project... Maintains Top Pick Status in Entertainment Stocks"

[Asia Economy Reporter Park Jihwan] Ebest Investment & Securities stated on the 21st that JYP's rookie girl group project with Japan's Sony Music will act as a positive growth factor, maintaining its position as the top pick in entertainment stocks. The investment opinion 'Buy' and the target price of 35,000 won were maintained.

Kim Hyunyong, a researcher at Ebest Investment & Securities, said, "The joint Nizi Project by JYP and Sony Music, which selects Japanese girl groups, will begin airing Season 1 as a 10-episode series on the OTT Hulu platform starting on the 31st."

He added, "It is understood that the current 26 audition passers have entered a six-month training period in Korea. Their half-year training process and the final debut member selection are expected to be the main content of Season 2." In particular, Season 2 is expected to air on NTV, the terrestrial broadcaster boasting the longest history among Japan's five major private broadcasters, likely generating nationwide public sympathy.

Researcher Kim said, "The final selected members aim to debut in November this year," and evaluated, "The fact that the Nizi Project has proceeded as planned amid inorganic growth (NIZI, US boy group) is positive."

This content was produced with the assistance of AI translation services.