Innocean Launches 'Emotional Window Campaign' Combining Travel and Music
[Asia Economy Reporter Seungjin Lee] Innocean Worldwide announced on the 16th that it will carry out the 'Emotional Window' campaign, which combines travel and music.
Innocean partnered with entertainment agency Antenna to create an 'Emotional Zone' on express bus windows, where lyrics are inscribed. Passengers can scan a QR code with their mobile phones to listen to music by artists signed under Antenna.
The campaign was jointly planned by Innocean, Antenna, and express bus company Kumho Express, and has been piloted since the 15th on 20 buses operating on three routes (Anseong, Yuseong, Sejong) departing from Seoul Express Bus Terminal.
After a three-month pilot operation, Innocean plans to discuss adding more buses and music selections.
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Kim Ki-young, Head of Production Center 2 at Innocean, said, "Seeing and hearing warm, emotional lyrics engraved on the window over the scenery of travel will make the journey more enjoyable. Especially, millennials and solo travelers who actively share photos and videos on SNS such as Instagram will likely appreciate this."
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