Hyundai Card "Last Year, the Most Used M Points Were at 'Online Shopping Malls'"

Hyundai Card, Analysis of M Point Accumulation and Usage Characteristics in 2019

[Asia Economy Reporter Ki Ha-young] Last year, the usage rate of Hyundai Card M Points was 91%, with the most used place being online shopping malls.

On the 15th, Hyundai Card announced the characteristics of M Points accumulation and usage in 2019.

M Points are points accumulated when using Hyundai Card M series products and premium products, with approximately 6.3 million customers currently holding M Points. M Points are accumulated at a rate of 0.5% to 6% of the payment amount depending on the usage category and monthly usage amount, and the accumulated M Points can be used at about 54,000 places including car purchases, shopping, dining, leisure, culture, and fuel.

◆2019 M Points usage rate 91% = Last year, Hyundai Card members accumulated a total of 498.3 billion M Points, with a usage rate of 91.4% during the same period. Since the inception of M Points until last year, a total of 6.3497 trillion M Points were accumulated, and a total of 5.5395 trillion M Points have been used so far, resulting in a cumulative usage rate of 87.2%.

The member who accumulated the most M Points last year accumulated about 81.6 million M Points. The member who used the most M Points used 37.9 million M Points over one year.

Looking into the detailed breakdown of total M Points accumulation, males accounted for 68% of the total accumulated M Points, and females accounted for 32%. By generation, those in their 40s accounted for the highest proportion at 31%, followed by those in their 30s (29%), 50s (22%), 60s and above (9%), and 20s (8%).

◆The most used place for M Points is online shopping malls= The dominance of online shopping malls was prominent in M Points usage. Both male and female members showed significantly high M Points usage performance at online shopping malls. Male members mainly used M Points for car purchases, tax payments, and fuel following online shopping malls, while females followed with theaters, duty-free shops, tax payments, and restaurants.

The place with the highest M Points usage amount per user was car purchases. Members who used M Points for car purchases utilized an average of about 400,000 M Points per person last year when purchasing cars. This was about four times higher than the second-ranked M Point Mall usage amount, followed by tax payments and airline ticket purchases.

◆20s use M Points for travel and cultural activities= Among generational characteristics, the M Points usage traits of those in their 20s attracted attention. In the usage ranking for those in their 20s, dining and theaters ranked 2nd and 3rd respectively, and duty-free shops ranked 4th overall, indicating that members in their 20s actively use M Points for travel-related consumption and cultural activities for themselves.

Generational characteristics were also evident in preferred M Points accumulation cards. Those in their 20s most frequently used the platinum product 'Hyundai Card M2' edition card, and the popular practical premium card 'the Green' also ranked within the top 10 popular cards for those in their 20s, drawing attention. Those in their 30s and 40s most frequently used Hyundai Card's representative product, the 'Hyundai Card M' edition card, while those in their 50s and 60s most commonly held the 'Hyundai Card ZERO (Point Type)', which is popular for its low annual fee and benefits without complicated conditions.

A Hyundai Card official said, "There are characteristics by generation and gender in choosing credit cards that accumulate or use points, and recent trends are reflected," adding, "This year, we plan to prepare various services and events so that more members can effectively utilize M Points."

This content was produced with the assistance of AI translation services.