Rarekind Launches 10 Shades of 'Fade Matte Lipstick'

[Asia Economy Reporter Yujin Cho] Amorepacific's makeup specialist brand Rarekind is launching 10 shades of 'Fade Matte Lipstick' in collaboration with YouTube creator Sydney.

Fade Matte Lipstick is the first product introduced under Rarekind's new brand campaign, Reality. Reality is a blend of Rarekind and reality, symbolizing the reinterpretation of ordinary everyday moments through Rarekind.

Fade Matte Lipstick features distinctive colors that create a different vibe when used as daily items in everyday life. Sydney, a YouTube creator with 250,000 subscribers, directly participated in the product formulation and color development. As the new product model, Sydney will also collaborate on future content creation and promotional activities.

The lipstick applies smoothly to the lips, adding a natural blurred effect as if softly diffused. It adheres without clumping even after multiple layers, applies evenly without settling into lip creases, and offers a matte finish for comfortable wear.

The signature colors are Sydney Red, recommended by beauty YouTuber Sydney, and Maple Road, which received the highest preference in customer surveys. Sydney Red provides a natural glow and healthy color with just a gentle tap, while Maple Road, a deep red reminiscent of dried autumn leaves, creates a sophisticated atmosphere.

Rarekind Fade Matte Lipstick's 10 shades are available for purchase at the designer select shop W Concept Mall. Sales will later expand to Amorepacific Mall, Aritaum Mall, select LALAVLA stores, and LALAVLA Mall.

Launched in 2018, Rarekind is a color cosmetics brand for confident individuals with a unique charm, strong presence, and personal stories. It has showcased differentiated makeup looks characterized by bold colors, vivid textures, and distinctive angular designs.

This content was produced with the assistance of AI translation services.