"Subscribe to Bread Regularly" Shinsegae Department Store Launches Bakery Subscription Service

[Asia Economy Reporter Minyoung Cha] Shinsegae Department Store announced on the 15th that it has introduced the industry's first bakery monthly subscription model.

The bakery subscription service, launched at Shinsegae Department Store on the 10th, allows customers to pay 50,000 KRW per month and receive one piece of bread daily. Customers who purchase the bakery subscription can take one item daily from five popular products of Menagerie.

The five types of bread include popular items such as Pizza Baguette, Crispy Garlic Baguette, Milk Bread known for its delicious toast, Mocha Bread, and Good Morning Bread. The prices of these five breads range from 4,200 to 5,500 KRW, so subscribing daily for 30 days means buying them at about one-third of the regular price.

Menagerie is also running an event where subscription members receive a signature cupcake worth 7,500 KRW. Shinsegae plans to expand customer attraction by adopting innovative and smart marketing strategies, reflecting the trend-leading nature of the distribution industry.

From the customer's perspective, it is beneficial to taste new bread at an affordable price, and for the department store, it is a win-win situation as it can attract new visitors every day.

Kim Youngseop, Head of Merchandise at Shinsegae Department Store, said, "Continuing innovation, we have introduced the industry's first bakery subscription model at the renewed Yeongdeungpo branch," adding, "We will lead trends through diverse shopping content and provide customers with a special experience."

This content was produced with the assistance of AI translation services.