Shinhan Financial Group and Seoul Jung-gu Office Launch Neighborhood Sharing Meal Project to Support Meals for Vulnerable Groups

[Asia Economy Reporter Kwon Haeyoung] Shinhan Financial Group signed a business agreement (MOU) with Jung-gu Office on the 14th at the Jung-gu Office building in Seoul to promote the 'Neighborhood Sharing Meal House' project aimed at solving the 'food' problems of vulnerable groups.

The Neighborhood Sharing Meal House project is a program that provides coupons to neighbors in need of meal support within the community to address the meal issues of vulnerable groups. At the same time, restaurants operated by small self-employed business owners are designated as 'Neighborhood Sharing Meal Houses' where coupons can be used, thereby helping to increase their actual sales.

Through the newly attempted Neighborhood Sharing Meal House business model, Shinhan Financial plans to measure and analyze the degree of social value creation, gradually expanding the beneficiary groups and regions to contribute to solving social problems.

At the signing ceremony, Lee Byungchul, Head of Shinhan Financial Group, said, "The Neighborhood Sharing Meal House project will be conducted in a way that forms an ecosystem for social value creation, moving away from the traditional corporate social responsibility (CSR) approach. Shinhan Financial will act as a guide to help local communities develop on their own."

Meanwhile, since 2017, Shinhan Financial Group has been promoting the 'Hope Society Project,' a social contribution program involving all group companies such as Shinhan Bank and Shinhan Card. By the end of this year, it will intensively invest a total of 270 billion KRW in resources to support neighbors in need, as well as the growth of small and medium enterprises and social enterprises.

This content was produced with the assistance of AI translation services.