Bang Sang-taek, CEO of Yass Korea (left), and Kim Sung-woo, CEO of Ncitron

Bang Sang-taek, CEO of Yass Korea (left), and Kim Sung-woo, CEO of Ncitron

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[Asia Economy Reporter Eunmo Koo] Ncitron announced on the 14th that it has signed a Memorandum of Understanding (MOU) to strengthen B2B business competitiveness with Yass Korea, a domestic liquid electronic cigarette specialist company.


Through this MOU, Ncitron will collaborate on the overall business including domestic and international distribution and promotional marketing of the liquid-type electronic cigarette "Yass (YAS)" and nicotine-free smoking cessation aids manufactured by Yass Korea.


Yass Korea's Yass electronic cigarette is a closed system vaporizer (CSV) liquid-type electronic cigarette developed with proprietary technology patents. It features a ceramic coil that completely blocks liquid leakage and backflow phenomena.


Starting last year with a supply contract with Daehan Sangin, Yass Korea began sales at about 47,000 small and medium-sized marts nationwide. It is also expanding its business domestically and internationally by signing agreements with Philip Morris distributors in the Middle East and Africa and entering the Chinese Taobao shopping mall.


Regarding the recent controversy over the harmfulness of electronic cigarettes, the Korea Convergence Research Institute conducted a liquid stability test and certified that 12 toxic substances including benzene and formaldehyde were not detected, confirming its harmlessness.



An Ncitron official stated, "Yass Korea's liquid-type electronic cigarette products did not detect 'Vitamin E Acetate,' a suspected substance causing severe lung disease, THC derived from cannabis, or three flavoring substances (diacetyl, acetoin, 2,3-pentanedione), and quarterly harmfulness investigations are conducted on the products, thus resolving safety issues," adding, "It is expected to create synergy with Ncitron, which supplies functional health supplement smoking devices."


This content was produced with the assistance of AI translation services.

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