Simmons Bed Launches New Frame Model
[Asia Economy Reporter Kim Cheol-hyun] Simmons (CEO Ahn Jung-ho) announced on the 14th that it has launched a new frame product. The new frame product uses materials such as solid wood and fabric to create a cozy atmosphere.
The new frame 'Herpen' creates a warm atmosphere using materials such as natural rattan and solid wood. Customers can choose between 'Natural Ash,' which highlights the wood grain and solid wood feel, and 'Navy,' which offers a clean modern style.
'Erwin' is a frame that harmonizes a unique woven texture material with solid wood placed on both sides of the headboard. It is available in beige, gray, and brown colors.
'Anbito' is a low-profile frame with a simple and minimalist design that enhances space utilization while creating a soft feel with rounded corners. It is available in two colors: 'Light Oak,' which brightens the bedroom, and 'Noche Brown,' which provides a neat impression.
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Along with the launch of the new frame products, Simmons is conducting a promotion to celebrate the brand's 150th anniversary. Official stores nationwide, including Simmons direct flagship stores, Simmons Mansion, dealerships, and department store outlets, offer discounts ranging from 5% up to 15%.
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