[Precious Gift for Precious People] Lotte Mart, 'Differentiated Value' Eco-friendly and Aged Hanwoo Beef Set

Lotte Mart Aged Hanwoo Mixed Set

[Asia Economy Reporter Cha Min-young] Lotte Mart is introducing eco-friendly Hanwoo and aged Hanwoo as premium Hanwoo sets for the Lunar New Year. They have expanded and organized eco-friendly Hanwoo and aged Hanwoo gift set products, which received positive responses from consumers last year.

Lotte Mart sells the brand ‘Jirisan Sunwoohan Hanwoo,’ which has been certified as a premium brand for three consecutive years at the livestock competition. This product is carefully selected only from eco-friendly (antibiotic-free) Jirisan Sunwoohan Hanwoo of grade 1+ or higher, raised in Korea’s representative clean area. They are also increasing eco-friendly products such as eco-friendly small-packaged items.

They also introduce aged Hanwoo, which has a deep flavor through low-temperature aging. The aged Hanwoo is aged for more than 20 days at low temperature in Lotte Mart’s exclusive aging room and produced at the Fresh Quality Innovation Center, a HACCP-certified facility. A Lotte Mart Hanwoo product planner, who has acquired the qualification of Hanwoo auctioneer, directly participates in auctions at Eumseong and Bucheon wholesale markets, reducing intermediate distribution margins.

The representative products for eco-friendly Hanwoo include the ‘Eco-friendly Sunwoohan Sirloin Set No. 1 (Eco-friendly Hanwoo 1++ grade sirloin 400g*6)’ and the ‘Eco-friendly Sunwoohan Refrigerated Custom Set No. 5 (Eco-friendly Hanwoo 1+ grade sirloin 500g*2, soup cuts and bulgogi 500g each).’ The prices are 380,000 KRW and 230,000 KRW, respectively. For aged Hanwoo products, they prepared the ‘Aged Hanwoo Mixed Gift Set (Aged sirloin 500g*2, aged tenderloin and striploin 400g each)’ and the ‘Aged Hanwoo Sirloin Refrigerated Gift Set (Aged sirloin 500g*4)’ priced at 278,000 KRW and 250,000 KRW, respectively.

Yoon Ji-young, head of Lotte Mart’s livestock team, said, “We prepared premium products such as eco-friendly and aged Hanwoo to lead the quality of Hanwoo gift sets,” adding, “We expect these gifts to convey not only gratitude but also a special meaning.”

This content was produced with the assistance of AI translation services.