Orion Increases 'Market O Nature O Granola Bar' Quantity by 16.7% Without Price Change

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 13th that it has renewed its convenient meal replacement product, ‘Market O Nature O! Granola Bar’ in 3 varieties, increasing the quantity by 16.7% without changing the price.

This renewal is part of Orion’s ‘Good Packaging Project,’ which has been ongoing for six years since 2014, aimed at increasing product quantity while reducing packaging materials. The previous 30g size was increased to 35g, a 16.7% increase without a price change, lowering the price per gram. Despite O! Granola being a high-cost product made with domestic rice and whole oats, Orion increased the quantity of the O! Granola Bar following last year’s 10% increase in O! Granola to enhance consumer satisfaction.

Additionally, in line with the concept of a ‘healthy meal,’ the taste and quality were upgraded. The nut content was increased about threefold compared to before to provide sufficient satiety with just one bar. The granola, made by processing domestic rice, whole oats, rye, and more, was enriched with nine vitamins and minerals including iron, vitamin E, and folic acid. Natural ingredients such as apple juice, pumpkin juice, and soybean powder were used to create a mild sweetness, and the crispy texture was enhanced. The package design uses fresh colors to stimulate appetite and emphasizes the grain sizzle effect.

Over the past six years, as part of ethical management, Orion has continuously carried out the Good Packaging Project to improve consumer satisfaction, steadily increasing the quantity of a total of 17 products including Choco Pie, Pokachip, O! Granola, and Chicken Pop.

Market O Nature O! Granola is a convenient meal replacement product introduced for busy modern people to have a quick meal anytime and anywhere without time or location constraints. It includes five types of ‘O! Granola’ (black bean, fruit, vegetable, cacao, strawberry) and three types of ‘O! Granola Bar’ (black bean, fig berry, pumpkin sweet potato), all made by processing domestic rice, rye, oats, and other grains provided by NongHyup. In particular, the O! Granola Bar is popular among office workers who want to use their meal times flexibly due to its portability.

An Orion official said, “We increased the quantity and upgraded the quality of O! Granola Bar so that it can more fully replace a meal for busy modern people,” adding, “With the recent rise of the ‘Convenipremium’ (convenience + premium) trend, this product allows consumers to quickly and easily enjoy both taste and nutrition.”

This content was produced with the assistance of AI translation services.