Coway Launches 'Air Purifier' Service Integrated with Amazon DART

Lee Haeseon, Coway President (left), is explaining the self-managed air purifier features to Amazon executives and other stakeholders.

[Asia Economy Reporter Kim Daeseop] Coway announced on the 10th that it launched a new Amazon-linked service at the largest home appliance and information technology exhibition, '2020 CES.'

The launch event was held on the 9th (local time) at Coway's booth in the CES exhibition hall in Las Vegas, USA, with representatives from both companies in attendance. Coway introduced a service integrating the third-generation version of Amazon's IoT-based consumable automatic delivery service, 'DART (Dash Replenishment Through Alexa),' with Coway air purifiers. The company stated that this is the first time such a service has been applied to air purifiers.

Amazon's DART service is an innovative service that allows users to check the lifespan of air purifier filters through Amazon's AI platform Alexa and place orders with simple voice commands all at once. The first generation of Amazon DRS operated by pressing a Dash button when consumables were depleted and needed repurchasing. The second generation automatically orders and delivers new filters when the filter usage of IoT air purifiers is detected to fall below a certain lifespan threshold.

Coway will introduce the air purifier DART service to the North American market starting this month.

Lee Hae-sun, Coway's CEO, said, "Open innovation with global IT companies is one of the very important strategies for creating future customer value," adding, "Based on the innovative technology through collaboration with Amazon, we will expand the DRS service to Japan, Europe, and other regions to further accelerate our overseas market penetration."

This content was produced with the assistance of AI translation services.