Kyowon Group Launches Online Platform 'Market85'

Kyowon Group Online Platform 'Market85' Ainarae Brand Experience Booth

[Asia Economy Reporter Kim Daeseop] Kyowon Group announced on the 9th that it has launched the platform 'Market85' to strengthen its online business.

The newly introduced Market85 is a mobile-based online platform that offers a customized lifestyle according to the child's growth stage. It positions itself as a customer-tailored curating commerce platform that presents products and services optimized for customer needs and preferences, and provides corresponding solutions.

The main customer base is women in their 20s to 40s. Considering the customer tendencies with high interest in childcare, children's education, household management, and interior design, optimized items are selected. Additionally, it offers Kyowon Group's unique kids lifestyle. It plans to evolve into a platform that provides integrated solutions with various items such as live broadcasts and subscription services for educational content.

The first product introduced on Market85 is 'Ainarae.' It is a customized kids living brand presented by age and space according to the child's growth stage. It is classified into four stages?'Begin,' 'Dream,' 'Genie,' and 'Uni'?according to age, and packages are composed by selecting necessary items for each age group.

In addition, planned products will be introduced through collaboration with influencer 'Heopop.' Carefully selected famous overseas baby products such as Mamas & Papas, Bekera, and Bumbo will be provided.

Kyowon Group plans to aggressively target the online market centered on Market85. It aims to increase the loyalty of Kyowon Group customers built through Kumon Learning, Red Pen, Wells, etc., and maximize synergy among each brand.

A Kyowon Group official said, "As the overall domestic and international business areas shift to digital, we have started the online platform business to significantly strengthen our online business in response to market changes."

This content was produced with the assistance of AI translation services.