Homeplus Begins Main Sale of Lunar New Year Gift Sets... Offering Over 3,000 Items

[Asia Economy Reporter Cha Min-young] Homeplus will begin the main sales of Lunar New Year gift sets at nationwide stores and online malls starting from the 9th. During this event, which runs until the 26th, the day after Lunar New Year, Homeplus will offer a total of over 3,000 products.

They have prepared a wide range of products priced from under 10,000 KRW to over 100,000 KRW to broaden customers' choices. In particular, the selection of agricultural, fishery, and livestock product sets priced between 50,000 KRW and 100,000 KRW, which is the gift value limit under the Kim Young-ran Act (Improper Solicitation and Graft Act), has been increased by 7% compared to last Lunar New Year. Promotions such as buy-one-get-one-free and price discounts have also been strengthened.

Special benefits are also available, offering up to 30% discounts for customers paying with 13 major credit cards and My Homeplus membership members, and gift certificates worth up to 500,000 KRW depending on the purchase amount. Free delivery is provided for purchases over 30,000 KRW, and same-day delivery is available for online mall orders.

Representative products include the ‘Nonghyup Safe Hanwoo Mixed Meat and Rib Frozen Set’ (for Galbijjim 0.9kg, soup meat 0.8kg, bulgogi 0.8kg, 148,000 KRW), which consists of ribs and ritual meat, the most demanded meat during holidays; the ‘LA-style Flower Ribs Frozen Set’ (U.S. origin, 1.4kg*2, 103,200 KRW); and the ‘Traditional Seasoned Beef Bulgogi Frozen Set’ (U.S. origin, Gwangyang-style bulgogi 1kg, Eonyang-style bulgogi 1kg, 70,000 KRW). For fruits, they offer the ‘Premium Myeongseon Naju Pear Set’ (7~10 pieces, 59,900 KRW) and the ‘Premium Myeongseon Apple Set’ (11~13 pieces, 59,000 KRW), carefully selected with 100% non-destructive sweetness sorting.

In seafood, the ‘Health-packed Wando Abalone Set’ (7~9 pieces, 1kg, 99,000 KRW) and the ‘Sea-as-is Wando Abalone Set’ (10~13 pieces, 1kg, 49,900 KRW), which use patented oxygen packaging technology to maintain freshness, are offered at prices 25% cheaper than the market. In the increasingly popular dried food category, the ‘Premium Nut Set with Pine Nuts’ (pine nuts 25g*12, peanuts 25g*12, jujube chips 10g*12, macadamia 25g*12, walnuts 20g*12, 69,900 KRW) is available in a limited quantity of 5,000 sets at a price lower than similar department store products.

Sets combining two or more items to enhance practicality also attract attention. The ‘Anchovy and Nut Mixed Set’ (stir-fry anchovy 120g, braised anchovy 110g, almonds 310g, walnuts 210g, domestic barley shrimp 50g, 35,900 KRW) combines anchovies, which have recently seen high market prices, with healthy nuts to increase cost-effectiveness. Other mixed sets include the ‘Anchovy and Songhwa Mushroom Mixed Set’ (stir-fry anchovy 250g, braised anchovy 220g, stewed anchovy 220g, broth anchovy 220g, Hoengseong Songhwa dried mushroom 50g, 42,900 KRW) and the ‘Dongwon Beef Jerky and Nut Set’ (beef jerky 70g*4, almonds 220g, walnuts 130g, 53,900 KRW), which reduce price burden through mixed varieties.

Additionally, premium gift sets priced over 100,000 KRW include the ‘Nonghyup Safe Hanwoo 1+ Grade Sirloin Special Refrigerated Set’ (1+ grade chuck flap tail 0.4kg, steak sirloin 0.5kg, grilling sirloin 0.5kg*2, 319,200 KRW), the ‘Nonghyup Safe Hanwoo 1+ Grade Gourmet Special Refrigerated Set’ (1st grade skirt meat 0.4kg, upjin meat 0.4kg, fan meat 0.4kg, tenderloin 0.4kg, 228,000 KRW), the ‘Refrigerated Marvellous Premium Set’ (U.S. flower ribs 1.2kg, chuck flap tail 1.2kg, 135,200 KRW), the ‘Spring-caught True Gulbi Set No.1’ (1.2kg, 10 pieces, 200,000 KRW), the ‘Jeju Okdom Set’ (180g*6 packs, 179,000 KRW), and the ‘Premium Jeju Galchi Set’ (280g*6 packs, 179,000 KRW), totaling 75 premium gift sets.

For customers who prioritize cost-effectiveness (performance relative to price), about 87% of the total products, approximately 2,600 items, are prepared under 30,000 KRW. Various additional gift promotions such as 1+1, 3+1, 4+1, 5+1, 9+1, and 10+1 are also featured. During this period, 70 items including ‘Yaksa Credit Union Deer Antler Red Ginseng Extract’ (70ml*30 packets, 59,000 KRW), ‘Dongwon Cheonjiin Wild Ginseng Cultured Root Power’ (50g*24 packets, 37,000 KRW), ‘CJ Hanppuri Red Ginseng Daebo Set’ (37,800 KRW), ‘Maeil Nuts Plus’ (100 packs, 49,900 KRW), and ‘Practical True Gulbi Sharing Set’ (0.8kg*10 pieces, 100,000 KRW) can be purchased at about half price through 1+1 promotions.

Lee Chang-soo, Homeplus Chief Marketing Officer, said, “To reduce the burden of Lunar New Year prices, which is the highest spending period of the year, we have prepared various practical products as well as unique gift sets that satisfy emotional value. We will also hold events on daily necessities across all categories during the holiday period to ensure a prosperous Lunar New Year.”

This content was produced with the assistance of AI translation services.