Emart Offers 20% Discount on Seasonal Bangeo Sashimi

[Asia Economy Reporter Seungjin Lee] The popularity of yellowtail is soaring and it is expected to surpass tuna, a popular sashimi fish.

According to Emart on the 9th, sales of yellowtail sashimi increased by about 50% during November to December last year compared to the same period the previous year. As a result, it surpassed salmon, a popular sashimi fish, ranking third in sashimi sales during that period, following flatfish and tuna, which held first and second place respectively.

Until 2016, yellowtail sashimi was merely a supplementary sashimi fish ranked outside the top 10 in sales during November to December. In 2017, Emart began actively promoting yellowtail sashimi by increasing its purchase volume and extending the sales period from the original two months (November to December) to four months (November to February), which caused its sales rank during November to December to jump to fifth place.

Subsequently, in 2018, sales of yellowtail sashimi surged by 75% during the same period, allowing it to take the third place spot previously held firmly by salmon sashimi. As yellowtail gained popularity, Emart increased the yellowtail supply by about 65% in January this year compared to last year, preparing a volume similar to that of tuna.

While the yellowtail supply in January last year was only half that of tuna, the volume was significantly increased after confirming the growth trend of yellowtail during November to December. Riding this momentum, yellowtail sashimi is expected to climb to second place, the position held by tuna sashimi, in January.

Meanwhile, Emart is preparing 1 billion KRW worth of yellowtail to celebrate the yellowtail season and is launching a large-scale yellowtail discount event. From the 9th, yellowtail sashimi will be sold at a 20% discount for 15,800 KRW for one week. An additional 10% discount is available when paying with KB Kookmin Card (excluding KB Kookmin BC).

Notably, over 90% of the yellowtail sold during this event will be ‘Daebangeo’ (large yellowtail) measuring around 90 cm and weighing over 7 kg. The larger the yellowtail, the richer its natural savory flavor becomes, and special parts such as belly meat and collar meat, which are produced in small quantities, can be enjoyed, leading to an increasing demand for Daebangeo.

Lee Sewoo, head of Emart’s seafood team, said, “The number of people seeking yellowtail has rapidly increased over the past two years, resulting in remarkable growth in yellowtail sashimi sales. Among yellowtail, demand is highest for Daebangeo, so we have significantly increased the purchase volume of Daebangeo this year to allow customers to enjoy it frequently before the season ends.”

This content was produced with the assistance of AI translation services.