Homeplus Launches Signature Wet Wipes Part 2: 'Baby Wet Wipes'

[Asia Economy Reporter Seungjin Lee] The second product of Homeplus Signature Wet Wipes, which surpassed 3 million units sold in just 87 days since its launch, has been released.

On the 9th, Homeplus announced the launch of its premium private brand (PB) new product, ‘Homeplus Signature Baby Wet Wipes’ (70 sheets, 2,000 KRW).

Previously, the ‘Homeplus Signature Wet Wipes’ launched in September last year were introduced at a reasonable price of 1,000 KRW with higher quality than existing low-cost products, selling 3 million units in 87 days. The ‘Homeplus Signature Baby Wet Wipes’ are manufactured in the same cGMP-certified facility as the original Signature Wet Wipes.

The ‘Signature Baby Wet Wipes,’ containing a total of 70 sheets, are larger and thicker than the existing ‘Signature Wet Wipes.’ Each sheet is 30 mm larger (180*200 mm) than the original ‘Signature Wet Wipes’ (150*200 mm, 347 g, 100 sheets), and the product weighs more at 447 g. The fabric is also thicker than that of the original Signature Wet Wipes.

In particular, the ‘Signature Baby Wet Wipes’ are soft and thick embossed wet wipes designed for use on babies, improving texture and minimizing skin irritation.

Unlike the original ‘Signature Wet Wipes,’ which use polyester fabric, the baby wipes use rayon fabric containing bamboo, resulting in a softer texture. The preservative content is also lower at 0.1%, compared to 0.4% in the original Signature Wet Wipes, and skin irritation tests have been completed.

Kwon Jihyuk, buyer of Homeplus Daily Necessities Team, said, “As a follow-up to the ‘Homeplus Signature Wet Wipes,’ which received much love from many customers in a short time, we have introduced baby wet wipes. The ‘Signature Baby Wet Wipes,’ launched with a commitment to quality, will become a ‘national wet wipe’ loved by many customers along with the ‘Signature Wet Wipes.’”

This content was produced with the assistance of AI translation services.