KOTRA to Operate Korean Pavilion at CES This Year... Supporting Promotion of Korean Companies' Technologies

[Asia Economy Reporter Suyeon Woo] KOTRA announced on the 8th that it will operate the Korea Pavilion at CES (Consumer Electronics Show) 2020, held in Las Vegas, USA, for four days starting from the 7th of this month, in collaboration with the Korea Electronics and Telecommunications Industry Promotion Association (KEA).

KOTRA, together with the Korea Institute of Startup & Entrepreneurship Development, Gyeonggi-do Economic Science Promotion Agency, Seongnam Industry Promotion Agency, and Suwon Sustainable City Foundation, formed an integrated Korea Pavilion to actively support a total of 95 Korean companies showcasing future technologies.

This year, 67 out of the 95 companies are included in the Eureka Pavilion. The Eureka Pavilion mainly exhibits new products developed within less than two years, focusing on startups. As a result of removing distinctions between regions and institutions, the number of companies increased significantly from 36 last year to 67 this year. Additionally, the Korea Pavilion was efficiently organized by setting up themed pavilions for nine product categories.

Participating companies in the Korea Pavilion will present products equipped with outstanding technology and ideas not only to buyers and visitors from the United States but also from around the world. This year’s CES is expected to host about 4,600 companies from 165 countries worldwide, with more than 170,000 visitors anticipated.

Kwon Pyung-oh, President of KOTRA, attending the CES event (left), is having a conversation with our participating companies at the Integrated Korea Pavilion. Photo by KOTRA

The Consumer Technology Association in the US awards Innovation Awards annually to companies participating in CES for advanced technology new products. Not only large companies such as Samsung and LG but also small and medium-sized enterprises in the Korea Pavilion made the list of awardees. Linkface (CEO Kyungsoo Lim) won for child hearing loss prevention headphones, Corners (CEO Dongoh Kim) for a gunshot recognition-based intelligent response system, and Microsystem (CEO Sangguk Jung) for automotive and IoT sensors.

Meanwhile, KOTRA collaborated with nearby trade offices in North America and Latin America to jointly attract buyers to strengthen the substance of this exhibition. During the exhibition, purchasing managers from major companies such as Facebook, Verizon, Ford, Amazon, Qualcomm, and HP will be invited to arrange consultations with companies participating in the Korea Pavilion.

A premium promotional pavilion will also be established to conduct large-scale demonstrations by about 40 companies participating in the Korea Pavilion. At networking events, natural exchanges between local companies and Korean companies are expected to take place.

Kwon Pyung-oh, President of KOTRA, said, "CES 2020, the world’s largest consumer electronics exhibition, is a great platform to predict technology trends and future business." He added, "We will devote our efforts to help our innovative companies showcase new technologies, build partnerships, and create new business opportunities."

This content was produced with the assistance of AI translation services.