This Year’s Starbucks Lucky Bag Includes 10 Products... 17,000 Sets Prepared

Representative Customer Appreciation Event Started in 2007
Popular for Selling Out on Release Day Every Year

[Asia Economy Reporter Lee Seon-ae] Starbucks Coffee Korea is launching a Lucky Bag set on the 9th to celebrate the Year of the Rat in 2020, offering 10 items including MD products, beverage coupons, and a multi-bag.

This year's Lucky Bag includes a total of 17,000 sets and features a black leather card wallet made from cowhide, created exclusively for the Lucky Bag, along with various items such as tumblers, mugs, water bottles, muddlers, and coasters released in the previous season.

Additionally, three beverage coupons printed on the receipt upon purchase of the Lucky Bag will be provided immediately on-site, and for 1,000 of the Lucky Bags, four extra beverage coupons are included, allowing customers to enjoy up to seven free beverage coupons.

Moreover, this year the Lucky Bag will be offered in an eco-friendly multi-bag made from recycled PET material thread instead of a disposable packaging box. The basic box inside the multi-bag uses white paper boxes without any design printing except for the Starbucks logo to increase recyclability, and individual product packaging uses paper materials instead of air caps to reduce plastic packaging.

Lucky Bags can be purchased on a first-come, first-served basis, limited to one per person, and each set is priced at 68,000 KRW.

The Lucky Bag, which started in 2007, is a representative Starbucks promotional event and is a popular product that sells out on the day of release every year. It is characterized by containing various items in a dedicated packaging box, allowing customers to check the contents after purchase. Every year, it sells out on the release day and gains much attention and popularity, with opened items being shared widely on social networking services (SNS).

This content was produced with the assistance of AI translation services.