Upcoming Sports and Subculture Genre Mobile Game Release
"Achieving Performance Improvement in Domestic and Global Markets"

Nexon, Targets Global Market with 6 New Mobile Titles View original image


[Asia Economy Reporter Jin-gyu Lee] 4:33, also known as Nesisamsipsambun, announced on the 8th that it will launch six new mobile games in the sports and subculture genres this year to target the global market.


Following the mobile game 'Boxing Star,' which has recorded 25 million downloads globally and over 70% of its revenue from overseas markets since its release in 2018 until last year, two new sports casual games will be released this year. 4:33 is currently developing 'Bowling Star' (tentative title), based on bowling, along with one additional new title.


Additionally, publishing services for three subculture games are also being prepared. These include the mobile adventure role-playing game (RPG) 'Guardian Project,' featuring naval battles at sea; 'Geom, Siganeul Geutda,' based on a popular intellectual property (IP); and the idle mobile RPG 'Bangchi Hakgaeron' (tentative title), all scheduled for release in the first half of the year.


Alongside these, the company plans to globally service the subculture game 'Project F,' currently under development by its subsidiary, and 'Samguk Blade,' a collectible RPG that has been serviced domestically for three years.



Starting this year, 4:33 aims to improve its performance by achieving success overseas with unique games that highlight its distinctive characteristics. Han Seong-jin, CEO of 4:33, stated, "This year, we will achieve performance improvements in both domestic and global markets through hyper-casual games that anyone can easily enjoy and subculture genre games with a solid fan base."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing