[Click eStock] "Studio Dragon, Growing Expectations for Hanhanryeong Easing"

Hana Financial Investment, Investment Opinion 'Buy' · Target Price 98,000 Won... Closing Price on 7th 81,900 Won

[Asia Economy Reporter Kum Boryeong] Expectations for the easing of China's 'Hanhanryeong (Korean Wave ban)' are also expected to impact Studio Dragon.

On the 8th, Hana Financial Investment gave Studio Dragon a 'Buy' rating. The target price was raised by 7% from the previous to 98,000 KRW. The closing price on the 7th was 81,900 KRW.

Lee Ki-hoon, a researcher at Hana Financial Investment, said, "Expectations for the easing of Hanhanryeong are spreading. Since they produce 7 to 8 dramas each quarter, once the ban is lifted, sales can be made immediately. Although the competitiveness of Chinese dramas has significantly improved compared to the past, even assuming that only one tentpole drama per quarter (assuming 2 billion KRW per episode) can be sold with a recoupment rate of 40%, an annual operating profit increase of over 40 billion KRW is expected. Considering Netflix original works and seasonal series (such as Arthdal Chronicles) that can be sold as packages, the potential is even greater."

This year, in addition to the success of 'Crash Landing on You,' Studio Dragon has various major productions prepared, including 'The King,' 'Secret Forest Season 2,' and 'Sweet Home.'

This content was produced with the assistance of AI translation services.