Jongbok Park, CEO of SC First Bank, "Let's Refresh the Perception of Banking Industry"

Park Jong-bok, CEO of SC First Bank, is giving a greeting speech at the New Year's Town Hall event held on the 6th at the bank's main auditorium in Jongno-gu, Seoul. Photo by SC First Bank

[Asia Economy Reporter Kim Min-young] Park Jong-bok, CEO of SC First Bank, said, “Considering the recent rapid changes in the financial environment and the challenges ahead, it is now necessary to go beyond a new mindset and make efforts to ‘reload’ the very perception of banking.”

According to SC First Bank on the 7th, at the New Year town hall event held the previous day at the bank’s headquarters auditorium in Jongno-gu, Seoul, CEO Park stated in his greeting, “Five years ago, we launched the ‘New Bank, New Start’ campaign with the aim of creating a new bank with a new mindset, and since then, many positive changes have occurred.”

CEO Park said, “The stronger the winds of change and the greater the challenges, the more we must adhere to the basics and principles of banking by thinking and acting from the customer’s perspective,” adding, “Recent recognitions such as SC First Bank being selected as an excellent governance company, receiving the Presidential Citation for anti-money laundering, and efforts to protect financial consumers when selling asset management products are good examples that show we are on the right path that customers want.”

About 500 executives and employees attended the town hall meeting held that day. Employees nationwide who could not attend in person watched the event via PC and mobile devices.

Since 2016, under CEO Park’s leadership, SC First Bank has been conducting an organizational culture innovation campaign aimed at establishing a business mindset, innovating work processes, and strengthening competitiveness. Through this, the headquarters and branches created the ‘7 Guidelines for Employees to Follow,’ implementing various efforts to improve organizational efficiency such as ‘boldly discarding unnecessary tasks,’ ‘working with focus and leaving work confidently,’ and ‘thinking and acting from the customer’s perspective.’

Additionally, through international-level internal control and governance improvement efforts, in October last year, SC First Bank was selected as an ‘Excellent Governance Company’ by the Korea Corporate Governance Service (KCGS), the first among commercial banks, and in November of the same year, it received the Presidential Citation at the 13th Anti-Money Laundering Day event in recognition of its contributions to anti-money laundering.

At the event, the ‘2019 New Bank, New Start Awards’ ceremony was also held to honor employees who achieved outstanding results last year. Nine employees and four teams received awards, and the winners were given trophies, prize money, nameplates made of pure gold, and travel vouchers as prizes. Among them, seven individual awardees were granted special promotions on the spot.

This content was produced with the assistance of AI translation services.