Wine Previously Unavailable for Online Purchase... Emart24 Solves It with 'Easy Order' O2O System

Emart24 announced on the 7th that it will expand its wine O2O (Online to Offline) service stores in collaboration with wine curation company WinePoint to over 740 locations in Seoul, Gyeonggi, and Gangwon regions. The photo shows a customer receiving wine ordered through the WinePoint app. Photo by Emart

[Asia Economy Reporter Cha Min-young] Emart24 announced on the 7th that it will expand its wine O2O (Online to Offline) service stores in collaboration with wine curation company WinePoint to over 740 locations in Seoul, Gyeonggi, and Gangwon regions. This is an expansion of the service that was piloted last January in about 240 stores located in Seoul and Gyeonggi.

Under current law, customers must verify their age when purchasing alcoholic beverages and therefore had to visit the store in person. However, through the Wine O2O service app, customers can conveniently place orders and then visit a nearby Emart24 store near their home or workplace to pay and pick up their wine.

By accessing the WinePoint app and reserving wine by midnight, then selecting an Emart24 store for pickup, customers can collect their wine the next day. For Emart24 COEX Mall Branch 3 and Cheongdam Main Branch, where WinePoint directly operates stores, same-day pickup is available if wine is reserved before 12 PM.

When the wine arrives at the store, a message is sent to the customer, who must present the WinePoint app order barcode and ID when picking up the wine. If payment is not made within three days after the wine arrives at the store, the order is automatically canceled.

In particular, the partnership with wine curation company WinePoint has expanded the range of choices for customers. The 80 or so wine items in Emart24’s liquor-specialized stores launched last February mainly consisted of daily wines priced between 10,000 and 30,000 KRW. In contrast, WinePoint offers a variety of mid- to high-priced wines from famous wine regions worldwide. From wine beginners to enthusiasts, customers can receive recommendations tailored to their preferences based on easy-to-understand explanations.

Meanwhile, to celebrate the expansion of the WinePoint O2O service, Emart24 is holding a special event selling 240 bottles of Ch?teau Mont-Perat Rouge at a special price of 19,900 KRW. Ch?teau Mont-Perat Rouge is a wine that the male protagonist in the comic ‘The Drops of God’ compared to Queen’s ‘Bohemian Rhapsody.’

This content was produced with the assistance of AI translation services.