Bohae Brewery's 'Ipsaeju' to Keep Prices Unchanged This Year... 4th Consecutive Year of Freeze
The Only One Among Liquor Companies
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) announced on the 6th that it will not raise the price of Ipsaeju this year, even as it gains nationwide attention by selecting Song Ga-in as the model for Ipsaeju. The price has been frozen for four years since August 2016.
In May of last year, large liquor companies that occupy 75% of the soju market unilaterally raised soju prices, citing increased labor and raw material costs. However, Bohae Brewery's decision to freeze the price of Ipsaeju has rendered their explanation meaningless.
Bohae Brewery plans to actively engage in activities such as freezing the price of Ipsaeju in 2020, the 70th anniversary of its founding, to repay the love of local residents and to develop together.
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CEO Lim Ji-seon said, “Bohae, which is receiving great attention with Song Ga-in soju ‘Ipsaeju,’ does not intend to rest on its 70-year history but aims to make this year a new beginning for growth. Since we promised consumers last year not to raise the price of Ipsaeju to coexist with the local community, and positive market responses have continued, we will maintain the freeze this year as well.”
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