Hanwha Engineering & Construction Opens Website for Premium Brand 'Forena'

▲ The main screen of the newly launched premium brand 'FORENA' website by Hanwha Construction. (Provided by Hanwha Construction)

[Asia Economy Reporter Lee Chun-hee] Hanwha Construction announced on the 6th that it has recently launched the official website for its newly introduced premium residential brand, 'FORENA.'

The FORENA official website is based on 'FORENA Blue,' symbolizing trust, and incorporates FORENA colors and patterns to convey an elegant brand image. In particular, it features a stylish main screen utilizing the recently aired TV commercial campaign video.

The FORENA website applies responsive web technology to provide an optimized design for various devices such as PCs and mobiles. Through an intuitive user interface (UI), it allows easy access from anywhere on the website to key customer interests such as sales information, construction progress status, and move-in complex details.

Additionally, the site offers menus such as the 'FORENA Gallery,' which includes photos of actual move-in complexes, the 'FORENA Channel,' introducing various SNS content, and 'FORENA Premium,' showcasing products developed for application in FORENA.

As Hanwha Construction has opened the integrated residential brand FORENA website, the existing 'Kkum-e Green' website will be operated concurrently for a certain period before being closed. Services previously provided on the Kkum-e Green website, such as interim payment inquiries and customer inquiries, will also be available on the FORENA website.

Hanwha Construction plans to increase opportunities for communication with customers through the FORENA website and continuously build a differentiated premium image unique to the FORENA brand.

This content was produced with the assistance of AI translation services.