[CES2020] Breaking Common Sense and Awakening Innovation... Electronic Two-Top 8K TV 'CES Battle'

Samsung Unveils 'Bezel-less TV' and LG Introduces 'Latest AI-equipped TV'
New Home Appliances Including Shoe Care Device and Plant Cultivator Debut

Samsung Electronics unveiled the bezel-less 2020 QLED 8K TV at CES 2020. The bezel was removed to maximize immersion.

[Asia Economy Reporter Changhwan Lee] Samsung Electronics and LG Electronics will showcase a large number of advanced home appliances and engage in a fierce competition at 'CES 2020,' the world's largest home appliance and IT exhibition opening on the 7th (local time) in Las Vegas, USA.

New products featuring the latest artificial intelligence (AI) technology, such as TVs, refrigerators, and plant cultivators, will be unveiled for the first time at this event. Both companies, locked in a fierce battle over next-generation TVs known as the "flower of CES," are expected to engage in an uncompromising showdown at this CES as well.

◆Samsung vs LG, a fierce battle over 8K TVs= Samsung Electronics introduced the world's first bezel-less QLED 8K TV at this CES. The 'Infinity Design,' which minimizes the bezel, allows up to 99% of the screen to be utilized, providing viewers with an exceptional immersive experience.

Although products labeled as bezel-less TVs have been released in China, considering that they actually had some bezel, this is effectively the world's first zero (0) bezel TV.

The new product is also equipped with a new 'AI Quantum Processor.' According to Samsung Electronics, this enhances the upscaling function that converts any original video quality to high-quality 8K level. Another feature is the newly applied Adaptive Picture function, which provides optimized brightness and contrast in any viewing environment.

In response, LG Electronics also unveiled an OLED 8K TV armed with the latest technology. The LG Electronics 'Real 8K' TV introduced this time is equipped with the more advanced AI processor, the 'Alpha9 Gen 3.' The Alpha9 Gen 3 has improved data processing speed and learning algorithms compared to last year's Alpha9 Gen 2.

LG Electronics unveiled the Signature OLED 8K TV at CES 2020. It is equipped with the latest artificial intelligence (AI) processor, the 'Alpha 9 Gen 3'.

This AI processor is based on deep learning algorithm technology, having learned over one million videos and tens of millions of sound data, then compares and analyzes the original video to automatically optimize picture quality and sound. The picture quality is also world-class. The Real 8K TV achieves vivid 8K resolution in all directions?horizontal and vertical picture clarity (CM) values are approximately 90%, delivering sharp images from any angle.

LG Electronics, which attracted attention last year with its rollable TV, will once again showcase a rollable display at this year's event. At last year's CES, LG Electronics introduced a roll-up type TV for the first time and received the Best Innovation Award. This year, they presented a roll-down type display where the TV screen rolls down from the top.

Samsung Electronics and LG Electronics engaged in a heated dispute over 8K TV picture quality last year. LG Electronics claimed at IFA 2019, a European home appliance exhibition in September last year, that "Samsung Electronics' 8K QLED TV picture quality falls short of international standards." The controversy over picture quality seems to have settled after Samsung Electronics obtained picture quality certification from the Consumer Technology Association (CTA), the organizer of CES, earlier this month.

Growing the still underdeveloped 8K TV market is also a challenge for both companies. The high price of 8K TVs and lack of content have been analyzed as factors hindering popularization.

◆New products such as wine refrigerators and plant cultivators debut= Both companies are setting up exhibition halls at CES and will showcase a large number of new concept home appliances. Samsung Electronics will exhibit products that satisfy various consumer tastes and demands, including cube-shaped small refrigerators such as Wine Cube and Beer Cube, as well as a shoe care device applying the principle of the AirDresser clothing purifier.

The cube refrigerators are presented in three types depending on the contents stored: Wine Cube, Beer Cube, and Beauty Cube. They are designed to store wine, beer, and cosmetics at optimal temperatures respectively. The shoe care device is an innovative product that allows easy shoe cleaning and management at home.

LG Electronics will introduce a 'premium plant cultivator.' When consumers insert an integrated seed package, the device automatically grows 20 types of edible vegetables over 2 to 6 weeks.

This content was produced with the assistance of AI translation services.