Hankook Tire Sponsors German Driver Campaign 'Tune It Safe'

[Asia Economy Reporter Suyeon Woo] Hankook Tire & Technology announced on the 6th that it will sponsor the German 'Tune It Safe' campaign to establish a safe car tuning culture.

'Tune It Safe' is a driver campaign led by the German Federal Ministry of Transport and Digital Infrastructure and the German Automobile Tuners Association to promote a legal and safe car tuning culture. Hankook Tire has been an official sponsor since the campaign first started in 2005.

To promote the campaign, one vehicle is selected each year and tuned into a police car concept, which is then exhibited at Germany's Essen Motor Show, a world-renowned car tuning and motorsports exhibition. In 2016, the campaign vehicle was based on the Ford Mustang, in 2017 on the Volkswagen Golf R, and in 2018 on the BMW i8 Coupe.

The 2020 'Tune It! Safe' campaign vehicle was created by tuning Audi's ultra-high-performance wagon, the RS4 Avant, and was first unveiled at last year's Essen Motor Show. The front and rear axles were equipped with 20-inch large sports wheels fitted with Hankook Tire's cutting-edge ultra-high-performance tire, the 'Ventus S1 evo3.'

The Ventus S1 evo3 is a new ultra-high-performance tire released by Hankook Tire this year, characterized by excellent driving performance and maximized quietness. It provides stable grip and handling performance in any driving environment, delivering optimal performance not only on dry roads but also on wet surfaces.

This content was produced with the assistance of AI translation services.