Shinsegae Department Store Launches Lunar New Year Gifts Featuring Top Korean Restaurants Like Utender and Gebang Sikdang

Shinsegae Department Store Utender Gift Set

[Asia Economy Reporter Cha Min-young] This Lunar New Year, you can find representative dishes such as Apgujeong-dong’s ‘Utender,’ featured on popular food shows, and the 30-year-old soy marinated crab specialty restaurant ‘Gebang Sikdang’ as holiday gifts.

Shinsegae Department Store announced on the 6th that it plans to capture customer demand for gift set purchases by partnering with a wider variety of renowned restaurants this year and increasing the number of items by 20% compared to last Lunar New Year.

Making its debut this year, Apgujeong-dong’s Utender received high praise from all participants on a famous food introduction program. The ‘Utender Signature Set (530,000 KRW, 2.0kg)’ prepared as a Lunar New Year gift insists on using only 1++ grade Korean beef. It especially includes Utender’s most famous tenderloin steak as well as sirloin and striploin steaks.

You can also find the signature menu of Uga, a dry-aged Korean beef restaurant that started in Hoengseong, a famous Korean beef production area, and settled in Sinsa-dong, Seoul in 2015. The ‘Uga Dry-aged Korean Beef Set (500,000 KRW, 2.0kg),’ consisting only of 1++ dry-aged sirloin and brisket, which was introduced in the Michelin Guide, is available for sale.

Not only Korean beef but also soy marinated crab specialty restaurants are introduced as holiday gifts. Gebang Sikdang, a soy sauce dish specialty restaurant selected by the Michelin Guide for three consecutive years, has partnered with Shinsegae Department Store. The representative menus are the ‘Gebang Sikdang Soy Marinated Crab Set (290,000 KRW, 2.8kg)’ containing traditional secret recipes and the ‘Gebang Sikdang Premium Gift Set (150,000 KRW, 950g)’ composed of soy marinated abalone and shrimp.

So far, Shinsegae Department Store has introduced special gift sets created in collaboration with various renowned restaurants. Shinsegae’s exclusive holiday gifts, made in cooperation with Chosun Hotel, Samwon Garden, Mapo Seoseo Galbi, and others, have been greatly loved for their taste as well as quality.

The department store can plan new gift sets, and customers can choose products from familiar and well-known places, making it a win-win situation. From the restaurant’s perspective, entering the department store greatly expands customer contact points. In fact, looking at the Lunar New Year gift sales performance over the past three years, the sales growth rate of products collaborated with famous restaurants exceeds up to three times the overall growth rate of Lunar New Year gifts.

Choi Won-jun, head of food at Shinsegae Department Store, said, “We have prepared a large number of holiday gifts by partnering with Korea’s representative popular restaurants that many people frequently visit,” adding, “We will capture the demand for Lunar New Year gifts by leading with various restaurant gift sets.”

Meanwhile, Shinsegae Department Store will open special Lunar New Year gift stores in all its food halls starting today (the 6th) and begin full-scale holiday gift sales.

This content was produced with the assistance of AI translation services.