Lotte Mart Launches 'Hwanggeumdangdo' Premium Fruit Gift Sets

[Asia Economy Reporter Seungjin Lee] Lotte Mart is launching a premium fruit gift set featuring ‘Hwanggeumdangdo Cheonan Pears and Chungju Apples’ in celebration of the Lunar New Year.

The ‘Hwanggeumdangdo Cheonan Pears and Chungju Apples’ mixed set applies strict standards to maximize quality and taste. The fruits are selected to be about 30% larger than typical gift set sizes, with apples around 380g each and pears around 800g each, compared to the usual 300g apples and 600g pears.

Only large fruits are selected, and a 100% non-destructive sweetness check is conducted to further select products with about 20% higher sweetness than regular fruits. Only about 10% of the fruits pass the non-destructive sweetness check, meaning only 1 out of 10 products can carry the ‘Hwanggeumdangdo’ brand. When combined with the large fruit selection process, the set consists of only about 5% of the total products.

Due to the strict selection process and standards, only 1,000 sets of ‘Hwanggeumdangdo Cheonan Pears and Chungju Apples’ will be sold this Lunar New Year. The set includes 6 pears and 8 apples, priced at 158,000 KRW. During the pre-order sales period until the 13th, a ‘7+1’ promotion will be offered.

Additionally, Lotte Mart is offering fruit sets certified under Good Agricultural Practices (GAP) for safe consumption, including ‘Sanjittukshim Chungju GAP Apples’ and ‘Sanjittukshim Cheonan GAP Singo Pears’.

‘Sanjittukshim Chungju GAP Apples’ are grown in Chungju, a famous apple-producing region, led by representative farmer Taeksung Kim, who has 38 years of farming experience. Kim’s orchard is located on Jideungsan Mountain in Dongryang-myeon, Chungju, characterized by steep slopes that provide good drainage and ample sunlight, resulting in high sweetness. The price for ‘Sanjittukshim Chungju GAP Apples (11?13 pieces)’ is 79,800 KRW.

‘Sanjittukshim Cheonan GAP Singo Pears’ are produced by the Jisuntae farm, which has been cultivating pears for three generations over 60 years. The farm’s sandy soil offers good drainage, producing pears with high sweetness and a crisp texture. The price for ‘Sanjittukshim Cheonan GAP Singo Pears (8?12 pieces)’ is 99,800 KRW.

‘Sanjittukshim’ is a project by Lotte Mart to discover and nurture excellent local producers nationwide who produce agricultural, livestock, and marine products with dedication and perseverance.

Lee Sung-yong, head of the fruit team at Lotte Mart, said, “Fruit production volume and quality are expected to be good this Lunar New Year. We hope to deliver high-quality gifts focusing on the true value of fruit taste with the Hwanggeumdangdo and Sanjittukshim gift sets prepared for this occasion.”

This content was produced with the assistance of AI translation services.