BLACKPINK's 'Kill This Love' Surpasses 700 Million Views on YouTube
[Asia Economy Intern Reporter Lim Juhyung] The music video for the group BLACKPINK's "Kill This Love" has reportedly surpassed 700 million views on YouTube.
BLACKPINK's agency YG Entertainment announced on the 4th at around 11:55 PM that the music video had exceeded 700 million views.
With this, BLACKPINK now has four music videos that have surpassed 700 million views on YouTube, including "DDU-DU DDU-DU," "BOOMBAYAH," and "AS IF IT'S YOUR LAST." This achievement is known to be the first among K-pop groups.
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"Kill This Love," released in April last year, entered the Billboard main singles chart "Hot 100" at number 41, marking the highest ranking for a K-pop girl group. It also won the "Music Video of the Year" award at the 2019 E! People's Choice Awards, a U.S. popular culture fan-voted ceremony.
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