On the 4th, at the Daejeon Chungmu Indoor Gymnasium, Kim Jung-tae, chairman of Hana Financial Group and owner of the professional football team Daejeon Hana Citizen, is waving the team flag at the team's founding ceremony. Photo by Hana Financial Group

On the 4th, at the Daejeon Chungmu Indoor Gymnasium, Kim Jung-tae, chairman of Hana Financial Group and owner of the professional football team Daejeon Hana Citizen, is waving the team flag at the team's founding ceremony. Photo by Hana Financial Group

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[Asia Economy Reporter Kim Min-young] Hana Financial Group announced on the 5th that it held the founding ceremony of the professional football team 'Daejeon Hana Citizen.'


The founding ceremony held on the 4th at Chungmu Indoor Gymnasium in Daejeon was attended by Kim Jung-tae, chairman of Hana Financial Group and owner of Daejeon Hana Citizen; Ham Young-joo, vice chairman of Hana Financial Group; Ji Sung-kyu, president of KEB Hana Bank; CEOs of group affiliates; Heo Tae-jeong, mayor of Daejeon; Kim Jong-cheon, chairman of Daejeon City Council; Heo Jung-moo, chairman of the Hana Financial Football Foundation; officials from the Korea Football Association and the Professional Football Federation; team supporters; and about 2,500 Daejeon citizens.


In his founding speech, Chairman Kim Jung-tae said, “The founding of Daejeon Hana Citizen aligns with the group’s mission of ‘growing together and sharing happiness through finance.’ Based on the bond of cheering together through joys and sorrows since the founding of Daejeon Citizen in 1997, I hope that the newly established Daejeon Hana Citizen will help Daejeon regain its reputation as a ‘special football city.’”


Chairman Kim added, “Hana Financial and the 1.5 million citizens of Daejeon will unite through football, cheer together, shout the victory cries, and through this, we will grow Daejeon Hana Citizen into a globally renowned club representing Asia beyond the domestic stage.”


Following the players’ press conference on the day, the official event included the signing ceremony for the club transfer contract and the founding proclamation of Daejeon Hana Citizen, unveiling the new club emblem and uniform, introducing the new head coach Hwang Sun-hong and the players, and the club flag handover ceremony.


Hana Financial received the ‘Daejeon Citizen Investment Proposal’ from Daejeon City in August last year, and in November of the same year, signed a Memorandum of Understanding (MOU) on the club transfer with Daejeon City. After holding the inaugural meeting, the 'Hana Financial Football Foundation' was established. Former Professional Football Federation vice chairman Heo Jung-moo was appointed as the first chairman, and preparations for the club acquisition and founding were carried out.



Since 1998, Hana Financial Group has contributed to the development of Korean football as the official sponsor bank of the Korea Football Association, the national football team, and the professional K League for over 20 years. Going forward, Hana Financial plans to practice its management philosophy of contributing to social value creation beyond corporate social responsibility by strengthening its public role in the development of the sports industry.


This content was produced with the assistance of AI translation services.

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