Yang Jong-hee, President of KB Insurance, "Let's Execute Value-Centered Ethical Sales"

On the 2nd, KB Insurance held the 2020 first half sales management strategy meeting at the KB Injaenium Training Center in Suwon, Gyeonggi Province, with President Yang Jong-hee, executives, department heads, and about 200 employees in attendance.

[Asia Economy Reporter Oh Hyung-gil] Yang Jong-hee, President of KB Insurance, emphasized 'value-driven growth' to employees on the 3rd.

On the 2nd, KB Insurance held the 2020 first half sales management strategy meeting at the KB Injaenium Training Center in Suwon, Gyeonggi Province, with about 200 employees including President Yang, executives, and department heads in attendance.

At the meeting, President Yang and the employees discussed ways to achieve sales targets and shared management plans focused on value-driven growth.

President Yang gave a special lecture on the theme of 'Establishing Value-Centered Sales Practices.' He also presented last year's performance and discussed this year's company-wide management strategy directions, including key strategic tasks and management policies by business and channel.

President Yang said, "Confidence comes from knowing and believing in your own value," adding, "I hope all employees have the confidence as leaders of value management and carry out clearer value-centered and principled sales focused on customers throughout this year."

This year, KB Insurance set its management plan direction as "sustainable development focused on competition and innovation centered on customers and value," aiming for a turnaround through value-driven management, differentiated customer-centric marketing, and innovation in customer contact services. They will promote performance-based cost efficiency measures and strengthen core business competitiveness through digital innovation.

Accordingly, they plan to reorganize organizations and product channels centered on value creation and further strengthen the increase of new contracts and management of existing contracts based on value.

Meanwhile, although KB Insurance has held integrated management strategy meetings annually, this year they separated sales and product meetings to reinforce responsibility management by division. The product management strategy meeting will be held on the 10th, with the policy to further strengthen value-driven management by each business division of the product channel.

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