GS Shop Launches Corelle Instant Pot, an 'Amazon Hit Product' Causing a Sensation in the US
[Asia Economy Reporter Cha Min-young] GS Shop announced on the 3rd that it will hold a launch broadcast for the American multi-pressure cooker ‘Instant Pot Duo60’ at 11:15 a.m. on the 5th.
The Instant Pot, a product of the global kitchenware company Corelle brand, is a multi-pressure cooker that uses pressure cooking technology to quickly and healthily complete meals with the push of a button. Last July, nearly 400,000 units were sold in just two days during a sale period on the U.S. online shopping mall Amazon. In Korea, as more housewives purchase it through overseas direct imports, it is regarded as an essential kitchen appliance alongside air fryers.
The ‘Instant Pot Duo60’ launching through GS Shop’s broadcast is the most popular model in the Instant Pot lineup, the ‘Duo’ series, offering seven basic functions including pressure cooker, slow cooker, steamer, warmer, yogurt maker, saut? pan, and rice cooker, enabling a variety of dishes. It can cook pasta, cakes, as well as Korean-style dishes using high pressure such as Samgyetang and Galbijjim. It allows cooking in a short time and is optimized for Korean cuisine, gaining popularity first among Korean-American housewives. Additionally, it is made of stainless steel, which enhances durability and prevents odors, and both the lid and inner pot are detachable for easy cleaning.
The Instant Pot Duo60 has a capacity of 5.7L, suitable for six servings. The price is 129,000 KRW, and interest-free installment payments are available for up to six months when paying by card. A recipe book that can be used for various cooking methods is also provided as a gift.
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Lee Hye-won, MD of the Food Team at GS Shop, said, “Kitchen appliances that maximize convenience reflecting the busy lifestyle of modern people worldwide are gaining great popularity,” and added, “We expect the Instant Pot to create another craze in the first half of this year.”
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