Jiyu Launches Collaboration Collection with Mickey Mouse

[Asia Economy Reporter Yujin Cho] Global fashion brand GU announced on the 3rd that it has launched the 'Mickey Mouse Collaboration Collection' featuring popular characters from Walt Disney to celebrate the Year of the Rat.

This collection consists of 18 items including T-shirts, sweatshirts, hoodies, and two designs of pajamas. The price range is from 19,900 KRW to 29,900 KRW.

The collection includes fresh pink-colored sweatshirts suitable for wearing until spring, and various lengths and silhouettes of women's T-shirts priced at 19,900 KRW. The two types of women's pajamas, inspired by Mickey Mouse playing music, are available for 29,900 KRW.

A total of 12 men's items are composed of casual wear such as T-shirts, sweatshirts, and hoodies, reflecting the genderless trend so that women can also style them in oversized silhouettes.

The designs range from simple ones with minimal character prints on the chest pocket to those featuring large-sized characters and logos on the front.

The sweatshirt hoodie with a Mickey Mouse design holding a tennis racket adds a cute touch with a witty design that looks like the character is coming out of the front pocket. All men's products are priced at 19,900 KRW.

A GU representative said, "Items such as sweatshirts and pajamas, which are popular for their comfortable fit and stylish design, will also be a good choice as New Year's gifts to support a fresh start."

This collection is available at three offline stores: GU Lotte World Mall, GU Lotte Mall Suji, GU Yeongdeungpo Times Square, as well as the GU official online store.

This content was produced with the assistance of AI translation services.