Kobaco "Aiming for Mobile Ads This Year Too"

[Asia Economy Reporter Hwang Junho] Kim Giman, President of the Korea Broadcast Advertising Corporation (KOBACO), declared this year as the "Year of Rebound." President Kim set the theme of 해현경장 (解弦更張) and announced plans to expand KOBACO's business scope to include mobile internet advertising agency services.

In his New Year's address on the 3rd, President Kim said, "Even as the competitiveness of terrestrial broadcasting weakens, let's transform KOBACO into a public enterprise overflowing with media solutions in the advertising sales sector, strengthening its competitiveness beyond that of the private sector. Furthermore, we will continue to upgrade our public interest projects that uphold public value."

President Kim also stated that along with thorough compliance with the orders from the Korea Communications Commission and the National Assembly, "we will seek cooperation from the Korea Communications Commission and the National Assembly to resolve outdated regulatory frameworks." Currently, KOBACO's main business is terrestrial broadcast advertising agency services, but it aims to expand this to mobile internet advertising. Last year, the National Assembly also ordered the strengthening of KOBACO's role through the implementation of the cross-media rep system during the national audit.

Meanwhile, on the same day, KOBACO appointed 10 new employees. Additionally, awards were presented to three employees with the Chairman's Award of the Korea Communications Commission and six employees with the President's Award for their outstanding performance last year.

This content was produced with the assistance of AI translation services.